Travel through the senses with the flavor of wine.
Concept: The project consisted of creating a series of graphic elements that, putting aside the established canons, are able to be sustained over time, emphasizing on the innovation of their materials.
We wanted to take a good product, the wine from the Bodegas Señorío de Somalo, and turn it into something unique with a collection of limited edition bottles packed with information, with the use of BIDI codes, which offer us the possibility of creating minimalist labels, expandable with a simple gesture: when scanning the code with a mobile we’re literally taking you into the world of the winery.
The name of the collection is Cuatro Almas; (Four Souls); Souls comes from the essence of the wine and Four from the varieties of the winery. The entire collection revolves around this number: four collections of four bottles each:
1. Poker / Packaging of cork: Hearts (young wine), Clubs (nurture), Diamonds (Reserve) and Pikas (Gran Reserva). The cork becomes a canvas of memories, where you can pin photos, etc.
2. Chess / Steel: Pawn, Horse, Queen and King. Allows us to maintain the wine with an optimum temperature in the bureau.
3. Hand, Stone, Paper, Scissors / Sandpaper.
4. Spanish Deck / Wood: Bastos, Swords, Coins, Cups.
Creative Team: GRANtipo.
Creative Director: Sergio Daniel García.
Art Director: Sergio Daniel García.
Client: Bodegas Señorío de Somalo.
Code QR, Bidi.
Code above. Hides a message, one of the paragraphs of the web simulates your memory lane, where you can describe the experience of tasting the wine once you’ve tried it. At the end, it generates a code that will be marked in the cork of the next bottle that goes on the market. The receiver? It has updated the popular “Message in a bottle”.
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