British design retailer Conran, a leading name in the contemporary furnishings milieu, has now entered the interiors paint market. The company’s Paint by Conran line encompasses 96 paint colors, each assigned to one of 5 collections of hues—Cottage Garden, Kitchen Garden, Harvest, Orchard, and Highland—all inspired by elements in the British landscape. Each collection is comprised of colors designed to complement one another, making the often arduous process of mixing and matching paint colors that much easier. As if that weren’t enough, Paint by Conran has been given a winsome visual identity—pure white cans embellished with spare, elegant watercolor illustrations; hand painted swatch cards; jewel-like tester pots akin to artist paints—with the kind of attention to detail characteristic of the Conran brand, and, not incidentally, primed to make a splash.
Images: The Dieline