Indiana’s Letter-Perfect Bicycle Racks
Architecture & Interiors
Suffice it to say that when the great graphic designer, Paul Rand, created a visual identity for the city of Columbus, Indiana, back in 1973, he wasn’t imagining how terrific his ‘dancing C’ would look as a public bicycle rack. But kudos to Columbus for its practical and symbolic application of the logotype—designed by Rand for the Columbus Area Visitors Center—to its recent C Bike Rack Program. Made available to local businesses in the four official brand colors for the City of Columbus, the racks hold two bikes (one on each side) and, as evidenced by these photos, look stellar from any angle.