Indiana’s Letter-Perfect Bicycle Racks

Architecture & Interiors

Screen shot 2014-02-12 at 12.20.07 PMSuffice it to say that when the great graphic designer, Paul Rand, created a visual identity for the city of Columbus, Indiana, back in 1973, he wasn’t imagining how terrific his ‘dancing C’ would look as a public bicycle rack. But kudos to Columbus for its practical and symbolic application of the logotypedesigned by Rand for the Columbus Area Visitors Centerto its recent C Bike Rack Program. Made available to local businesses in the four official brand colors for the City of Columbus, the racks hold two bikes (one on each side) and, as evidenced by these photos, look stellar from any angle.columbus.inc8450272-3278-4a0d-b035-576d3d8cf3f4Screen shot 2014-02-12 at 12.27.13 PMScreen shot 2014-02-12 at 12.26.34 PM

Image credits: Jonathan Nesci; DCAIGA; Columbus Visitors Center; Clark Maxwell

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