Having Words: H&M’s Summer 2014 Catalog
Architecture & Interiors
H&M Home has released its Spring and Summer 2014 catalog, and it’s clear that the Swedish clothing retailer has quite a lot to say—literally. Across bed linen and candles, shower curtains and children’s decor, words and phrases and numbers and letters abound. Vintage signage, newspaper copy, stenciled numbers, emblems and postmarks—and plenty to keep Francophiles happy—have all been co-opted for a range of modern home goods that express playful informality with a slice of nostalgia. Are we buying it? In a word: yes.