Toothpaste that Cleans Up With Water-Saving Awareness
Anyone accustomed to absently keeping water running whilst brushing teeth can count on a daily scolding from STOP THE WATER WHILE USING ME!, a German brand of personal care cosmetics that aims to keep the issue of water conservation front and center. Organic ingredients and (pseudo) generic black-and-white packaging reinforce the company’s substance-over-style credentials while simultaneously and cleverly appealing to the ‘minimalist’ set. Esthetics aside, we think an essential product that plays a small part in mitigating a growing global crisis should clean up nicely.
Images: STOP THE WATER WHILE USING ME!