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Toothpaste that Cleans Up With Water-Saving Awareness

Categories: Fashion + Trends, Sustainability

stop1Anyone accustomed to absently keeping water running whilst brushing teeth can count on a daily scolding from STOP THE WATER WHILE USING ME!, a German brand of personal care cosmetics that aims to keep the issue of water conservation front and center. Organic ingredients and (pseudo) generic black-and-white packaging reinforce the company’s substance-over-style credentials while simultaneously and cleverly appealing to the ‘minimalist’ set. Esthetics aside, we think an essential product that plays a small part in mitigating a growing global crisis should clean up nicely.STW-toothbrush-front image_news_article2STW-toothbrush-front-2

Images: STOP THE WATER WHILE USING ME!

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