2M Blog
2M Shop
2M Directory
2M Collective
live. learn. share. design.

Blue Twists from Nendo & Bombay Sapphire

Categories: Modern Decor + Objects

lime-pocket05_akihiro_yoshidaIt may be a prime example of finding a solution for a problem that doesn’t actually exist, but Lime-Pocket, designed by Japanese studio Nendo for the Bombay Sapphire gin brand, is a fanciful attention-getter. Capitalizing on the brand’s instantly recognizable blue bottle, Nendo created a blue silicone ‘jacket’ for the wedge of lime that accompanies gin-laced drinksproviding a firm grip for proper squeezing while also keeping fingers clean. The real purpose, though is a bit more calculating. “Since most spirits are clear, it’s always difficult to advertise the brand used in a particular cocktail. The lime-pocket is intended to solve this problem, stylishly and practically too.”lime-pocket03_akihiro_yoshidalime-pocket02_akihiro_yoshidalime-pocket08_akihiro_yoshidalime-pocket04_akihiro_yoshidalime-pocket06_akihiro_yoshida-1lime-pocket07_akihiro_yoshida

Images: Nendo

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>