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A Poster Homage to Dieter Rams

Categories: Art + Graphics

tom-hingston-braun-poster-900-1Who knew that a hand mixer, a calculator and a coffee maker could command this kind of attention? Systems is a current London exhibition that pays tribute to Dieter Rams, the great German industrial designer whose appliance designs for Braun and shelving system for Vitsoe remain benchmarks of elegant 20th Century product design.

Organized by Das Programm, an online archive of Dieter Rams’ output, Systems consists of a series of posters contributed by an international group of graphic design studios, who were tasked with producing “a response to Braun design.” Among our favorites are these three by London’s Tom Hingston Studio, Sweden’s Lundgren + Lindqvist, and Belgium’s Studio Job.

Images: Aisle One

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