New Modular Seating at MOMA

Architecture & Interiors


“Most museum seating is linear or forward facing, usually towards the walls where the artwork is hung,” says American designer Richard Shemtov, who countered with UNITY, a wavy, modular seating system created for the Museum of Modern Art’s 10,000 daily visitors.

Shemtov, founder of New York’s contemporary furniture studio, Dune—and personally chosen by MOMA for the site-specific project—envisioned UNITY’s sculptural, undulating form as a vehicle for enhancing the art viewing experience, owing to the range of vantage points typically missing in standard museum seating. And the system’s flexibility—modules can be configured in a variety of seating arrangements—was a calculating design element. “A key component,” says Shemtov, “was to foster social interaction among the museum’s visitors.”

MoMA Aerial View of Lobby 'UNITY' Seating-600-xxxMoMA Ground FL Facing North 'UNITY' Seaing-600-xxx2013AV458-600-xxx-22013AV457-600-xxxMoMA Main Lobby 'UNITY' Seating Facing Entrance-600-xxx

Images: Dune

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