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A Flashy Debut from Volvo

Categories: Sustainability

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As far as debuts go, it’s the most photogenic one we’ve seen in a while. In introducing its V60 Plug-in Hybrid, an impressive new diesel/electric vehicle, Volvo added a little accessory that showed the car off to memorable effect: a diaphanous, startlingly pretty solar-powered car charger created by Synthesis Design & Architecture. SDA’s curvy ‘pavilion’ was designed to be both a dramatic visual backdrop for showcasing the V60, and a symbol of the car’s energy efficiency. Constructed from transparent “fabric embedded Photovoltaic panels,” the ethereal structure collects energy from sunlight and indoor artificial lighting, and, in turn, uses the power to charge the V60 models on display. We only see one drawback: upstaging the car it’s meant merely to accessorize.

Screen shot 2013-07-26 at 11.59.26 AM
Images: Synthesis Design & Architecture

2 Comments to "A Flashy Debut from Volvo"

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