2M Blog
2M Shop
2M Directory
2M Collective
live. learn. share. design.

Ad Sense

Categories: Art + Graphics


How do you turn a big piece of advertising real estate into something practical? By adding a curve and a fold or two, that’s how. Giving literal meaning to IBM’s Smarter Cities campaign, ad agency Ogilvy & Mather France seems to have found a way to get smart with urban advertising, turning a series of large-scale ads into, variously, a shelter, a seat and a ramp.  They’ve even added evocative graphics—awning stripes, bench slats, traffic signage—to drive their point home. Sounds like one expensive ad campaign to us, but we like it!


Imags: Creative Review

2 Comments to "Ad Sense"

  1. Ingenious idea! Thats great advertising!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>