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Ad Sense

Categories: Art + Graphics

ibm2_0

How do you turn a big piece of advertising real estate into something practical? By adding a curve and a fold or two, that’s how. Giving literal meaning to IBM’s Smarter Cities campaign, ad agency Ogilvy & Mather France seems to have found a way to get smart with urban advertising, turning a series of large-scale ads into, variously, a shelter, a seat and a ramp.  They’ve even added evocative graphics—awning stripes, bench slats, traffic signage—to drive their point home. Sounds like one expensive ad campaign to us, but we like it!

ibm3_0ibm1_0

Imags: Creative Review

2 Comments to "Ad Sense"

  1. Ingenious idea! Thats great advertising!

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