How do you turn a big piece of advertising real estate into something practical? By adding a curve and a fold or two, that’s how. Giving literal meaning to IBM’s Smarter Cities campaign, ad agency Ogilvy & Mather France seems to have found a way to get smart with urban advertising, turning a series of large-scale ads into, variously, a shelter, a seat and a ramp. They’ve even added evocative graphics—awning stripes, bench slats, traffic signage—to drive their point home. Sounds like one expensive ad campaign to us, but we like it!
Imags: Creative Review