Soap package design built around the concept of washing away sins. Pretty clever stuff from Greek design student Vassia Kalozoumi. Sins consists of seven different soaps and bath foams, each one representing one of the Biblically-based Seven Deadly Sins. Kalozoumi took inspiration from the triangles and circles referenced in Dante’s Inferno for the packaging’s pyramid shape and geometric graphics; and she assigned each sin a symbolic color after delving into color psychology. Of the soaps, she says, “Each one washes one sin away. If you are totally sinful, you can use them all to wash your sins away.” Ah, if only our sins could be banished away so easily—and this artfully.
Images: Vassia Kalozoumi