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Rubber Soul

Categories: Fashion + Trends


When the description of a shoe goes something like, “The graphic element is the result of the work of taking away in which the vowels are eliminated from the nouns,” you know something’s up. That something—or someone—is Jean Nouvel, the French architect, who has now ventured into the world of fashion with a footwear design called Pure. The result of a collaboration with the Italian shoe company Ruco Line, and debuting at the Salone Internazionale del Mobile last week, Pure, which looks like a shoe/boot/sneaker hybrid, is manufactured in two variations: all-rubber or leather-and-rubber. Monochromatic and seamless, Pure has predictably precious details: unique serial numbers printed on each pair, and a rubber sole with embossed typography. The packaging bears some notice, too: no shoe box in sight, just a translucent bag. Nice.


Photos: Dezeen


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