Fashion and dieting are a natural fit. That’s what Diet Coke, the world’s best-selling brand of soda, hopes, anyway. The brand is celebrating its 30th anniversary by appointing the fashion guru Marc Jacobs as its Creative Director for the year 2013 only. Part of Diet Coke’s “Sparkling Together for 30 years” campaign, Jacobs “will bring his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons.” The first of those limited edition cans have just hit the market, looking appropriately lighthearted.
Photo: The Dieline