Wrapped Up

Modern Decor

The Japanese industrial designer Naoto Yoshida knows something about wood scrap. The son of a furniture maker, he’s long been witness to the byproduct of the furniture making process. Inspired to do something from discarded, but still beautiful, wood scrap, he seems to have hit upon the golden triumvirate of modern industrial design—beauty, usefulness and sustainability—with Wrapwrap, a simple device which allows earphone wires to be adjusted to desirable length. Wrapwrap is available in 3 sizes for heftier technology wires, and comes in a variety of lovely woods and comely colors.

Photo credits: To.mo.ni

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  1. C. Johnston

    Apr 4, 2013 at 8:01 pm

    Interesting and inspiring idea – using something so simply that would have otherwise being discarded as waste, just goes to show you can’t judge a book by its cover. I also think it to be commercially viable if sold at the right price. Is the product packaged or sold as is?

    • Promila Shastri

      Apr 8, 2013 at 7:02 am

      It comes with a nicely branded tag, attached with a string ;)

  2. Pingback: Wrapwrap by Naoto Yoshida | WoodenBlog

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