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Nashville-based retailers Imogene + Willie have found a novel way to parlay their signature emblem—a Swiss cross-like ‘plus’ sign—into an eye-catching design motif. They source vintage military T-shirts, and then sew hand-cut muslin fabric plus signs onto them. The results: a Plus Tee with a graphic statement clean and modern enough to make any Swiss design lover happy.

Photo credits:  Imogene + Willie

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