Just love when a fashion brand attempts to reach past the surface and bring to the public’s conscious a larger, more important message. Stereotype Apparel says it best themselves: “After the February 26, 2012 death of 17-year-old Trayvon Martin, Adam Sweeney, like many Americans, discussed the incident with several of his friends. He discovered they all had something in common; they had been negatively stereotyped at some point in their lives. The stories of his peers inspired Sweeney. He founded Stereotype Apparel in April 2012 and began searching for partners in the campaign against discrimination.”
Each sale of an item from Stereotype Apparel will donate ten percent towards educational outreach programs and scholarship funds that will teach kids and adults about negative stereotypes and help support those who are positively contributing to their community. They’re looking to get funds through Indie Go Go, and you can check out their website and their Facebook page.