These ads were designed by a Los Angeles firm, AdamsMorioka- for the Sundance Channel Television Network. As mentioned in their book titled “Color Design by AdamsMorioka and Terry Stone”, the designers choose colors under the bright light of South California. When their works reach to their final destinations, the colors gain more strength in saturation. They explain in their book ”Lively colors contrast with gray environments in places such as New York, making the firm’s color schemes jump out and get noticed.”
Color is a psychological tool for AdamsMorioka. They do not follow trends or fashion as their guide to select colors but rather use colors to show the world as the best it can be possibly be.