Before Twitter, Facebook, and blogs, before radio, television and the widespread distribution of newspapers, posters were the most effective means of sharing messages with the masses. The original purpose of a poster was to advertise and promote new products and ideas, wars and political viewpoints, movies and travel. By the 1870’s, poster lined the streets of Paris and before long posters were appearing in every western country. By the 1890’s the purpose of the poster shifted from simply a means of sharing a message to an art form which garnered the attention of art enthusiasts around the world. At that time, the first poster gallery opened in Paris and the interest in collecting these original works of art became a phenomenon.
Today, original vintage posters are prized as much for their wit and artistic merit as for their relevance to our lives and have become an increasingly popular collectable worldwide. Poster galleries and online sites selling original vintage poster have become as ubiquitous as mom & pop antique shops in many parts of the world. Original, vintage posters offer art enthusiasts an accessible way to collect fine art.
For novice collectors interested in starting a collection, adhere to these recommendations to ensure you are informed buyers and can cultivate a worthy collection:
When you are ready to make your first purchase it is imperative that you know your source! Dealers that display the IVPDA (International Vintage Poster Dealers Association) logo have passed a series of stringent membership requirements to ensure they are reputable sources. Association member have many years of professional experience and are respected within the arts community for their knowledge and integrity. Collectors can buy with confidence as all posters sold by IVPDA members are guaranteed to be original, vintage posters.
Many factors determine the value of an original vintage poster including rarity, condition, designer and sometimes subject matter. Original posters were forms of advertising and were not intended to last and therefore were printed on inexpensive paper. Be wary if you find a poster printed on heavy stock or good quality paper. A dealer should state clearly and be willing to put in writing that the poster is an original vintage poster and not simply a vintage style poster.
Know your wall space. Vintage posters come in all shapes and sizes. It is always a good idea to know your size requirements and restrictions ahead of time. An experienced dealer will help you identify and obtain a poster that suits the space you have available to display it.
Purchase posters that you love! Poster collecting is based on personal taste and loving the art you purchase is essential because you have to live with it. Poster art has the power to solicit an emotional response from simply its graphics or its message. Once you find the piece that speaks to you your collection, and the joy of collecting, has just begun!
This post comes courtesy of our “make a guest post” page. Got a great lead, product find or idea? Share yours and it could make it on the 2Modern blog!