Celebrities in their own right, as super start patrons of the arts and philanthropists, Eli and Edythe Broad are responsible for the expansion and endurance of some of Los Angeles’ most important art institutions. The Broad Contemporary Art Museum, LACMA, otherwise known as BCAM; and being a major contributor of MOCA just to name two.
Now a new plan on the horizon scheduled to open in winter 2012/2013. The Broad Art Foundation Museum will be home to two of the most prominent and important collections of postwar and contemporary art assembled by the Broads. The new museum will also be home to The Broad Art Foundation’s worldwide lending library, where works from the 2,000-piece Broad Collections are made available to museums around the globe. For the past 40 years, the Broads have assembled two public collections of contemporary art that feature masterworks by more than 200 artists including Jeff Koons, Jasper Johns, Andy Warhol, Jean Michel Basquiat, Roy Lichtenstein, Cindy Sherman and Joseph Beuys.
Designed by architects Diller Scofidio + Renfro, the ultra modern building will be in the heart of downtown Los Angeles’s cultural district. Featuring almost an acre of column-free gallery space, a lecture hall for up to 200 people, a ground floor multimedia gallery and a public lobby with display space and a museum shop, the 120,000-square-foot project will also include state-of-the-art archive, study and art storage space.
Dubbed “the veil and the vault,” the museum’s design merges the two key components of the building: public exhibition space and archive/storage. The vault is enveloped on all sides by the “veil,” an airy, cellular exoskeleton structure that spans across the block-long gallery and provides filtered natural daylight.
The Broad Art Foundation will be in good company, located directly across the street from the iconic Walt Disney Concert Hall and the Museum of Contemporary Art, making an important contribution to Los Angeles’ growing reputation as the contemporary art capital of the world.
Take a virtual tour.
Have an infinitely modern day!