Modern Book Corner: American Glamour


Is “Mad Men” such a popular show because the main character, Don, is a suave womanizer? Or that all the other actors are easy-on-the-eyes? To an extent, of course. But shows like “Mad Men” are so popular today because they showcase a time in our history when glamour was up front, expected and pretty darn cool. A fabulous book has decided to showcase and go over everything that made and makes up this subject matter in regards to design, aptly titled: “American Glamour and the Evolution of Modern Architecture.”

As modern architecture buffs, you can imagine that flipping through the pages of drawings, old photographs and words relating to some of the most important Mid-Century Modern residential and commercial structures of the past few decades is QUITE exciting. From the publishing house:

“The sleek lines and gleaming facades of the architecture of the late 1940s and 1950s reflect a culture fascinated by the promise of the Jet Age. Buildings like Eero Saarinen’s TWA Terminal at JFK Airport and Philip Johnson’s Four Seasons Restaurant retain a thrilling allure, seeming to transform the ordinary into the extraordinary. In this work, distinguished architectural historian Alice Friedman draws on a vast range of sources to argue that the aesthetics of mid-century modern architecture reflect an increasing fascination with “glamour,” a term widely used in those years to characterize objects, people, and experiences as luxurious, expressive, and even magical.

Featuring assessments of architectural examples ranging from Mies van der Rohe’s monolithic Seagram Building to Elvis Presley’s sprawling Graceland estate, as well as vintage photographs, advertisements, and posters, this book argues that new audiences and client groups with tastes rooted in popular entertainment made their presence felt in the cultural marketplace during the postwar period. The author suggests that American and European architecture and design increasingly reflected the values of a burgeoning consumer society, including a fundamental confidence in the power of material objects to transform the identity and status of those who owned them.”

Yum! Buy it on Amazon.

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