“Color Marketing Group predicts the “next” color” . CMG announces a palette of optimism. It selects a mustardy, goldish yellow with a grounded mood called “honey moon.” It is also described as a nostalgic color with an organic flavor.
Why was the “honey moon” chosen by the Color Marketing Group?
The official explanation, according to the group’s press release, is that it is a “grounded hue of optimism,” “frivolous is out” and “upbeat and realism are in.” Honey moon offers a fresh face on yellow. It attracts the sensual excitement by unifying color and taste. It reminds us the sweetness of the honey combined with the romanticism of a harvest moon.
Based on psycho-marketing factors, this year’s color selection is situated somewhere between the past gloomy years and the hopeful and cautious optimism for the future.
There are also other players in the game who choose to set up their own rules. When selecting colors, some companies and designers prefer to take risks to be original. They specify the color and finish of their products within the guidelines of their own color selection process. Insisting on their own exclusive process over the years help them to build a consistent brand architecture and recognition.
At the end, the motto from CMG summarizes the overall intent “color sells, and the “right” colors sell better.”