MUJI-No Brand Quality Goods
Art & Design
To mark its 30th anniversary, Muji (roughly translated = “no brand”) is commemorating its history with a monograph titled simply “Muji” …of course. Muji products aspire to anonymity yet are created by some of the world’s foremost industrial designers. Muji’s designs, as described by Kenya Hara of Muji, “is design that at first appears to be simple and unspecial, but is in fact the reflection of a sophisticated approach and sophisticated thought processes”.