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“Good Design”

Categories: Uncategorized

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201005177381KF 20 Coffee Machine by Dieter Rams 1972 Braun GmbH Koichi Okuwaki.

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German Industrial designer, Dieter Rams’ ten principles to “good design”-

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Having worked as head of design at Braun for 30 years and also designing furniture for Vitsoe, his approach to "good design" continues today and has influenced many, including Apple.

Less and More, a retrospective of Rams' work was carried at The Design Museum in London 2007-2010.

~via dwell 

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