image source: John Prolly
Rapha a British based maker of cycling clothing and gear in classical style has decided to give its NY audience a hands on experience of their gear and aesthetic. In saying hands on we mean the full blown experience including Tour de France memorabilia, their vintage Citroen delivery van from Europe, complete with Rapha logo on it's side, gobs of Eddy Merckx memorabilia, a generous collection of their cycling clothing hung on racks for touching (not just on an LED screen!), and a coffee bar serving Third Rail Coffee with flat screen tvs showing continual coverage, live and video loops, of this years Tour de France! As a cyclist one might think that heaven has come to earth if only for a 3 month period of time disappearing all too quickly like Shangrala or Oz and then puff in a cloud of smoke back to Kansas. If you are in NYC, are madly passionate about cycling and cycle racing go quickly to the Bowery, take a seat, get a coffee, and let your head float off into the mountains of France while dreaming of winning this stages jersey, hopefully one made by Rapha.
Image source: will_cyclist