I love this marketing campaign created by JWT for Pantogar, a hair revitalizer.
"Losing hair gradually is a problem people tend to neglect. A specially designed memo pad is made to engage people with the problem of hair loss. As users tear off memo sheets every day, the illustrated person's "hair" becomes thinner and thinner, alerting them of possible hair loss. we then remind them to face the problem before it is too late and that Pantogar revitalizer is the best solution."