Hair Loss Memo Pad

Modern Decor

I love this marketing campaign created by JWT for Pantogar, a hair revitalizer. 

The concept:

"Losing hair gradually is a problem people tend to neglect. A specially designed memo pad is made to engage people with the problem of hair loss. As users tear off memo sheets every day, the illustrated person's "hair" becomes thinner and thinner, alerting them of possible hair loss. we then remind them to face the problem before it is too late and that Pantogar revitalizer is the best solution."


Pretty clever and well executed. Not sure if the stuff works, but the message is clear.


By |

1 Comment

  1. Aaron

    Apr 20, 2010 at 6:28 pm

    This would be a great page-a-day calendar to count down hair loss too. A man could start one at age 25 and see if he can hold out longer than the calendar.

Leave a Reply

Your email address will not be published. Required fields are marked *