In December 2009, DARKROOM opened its doors in London’s Bloomsbury neighborhood, and in just one month’s time it’s gained distinction for seamlessly blending high design and high fashion in a curated shop setting. But then could you expect anything less from founders Rhonda Drakeford and Lulu Roper-Caldbeck, two women with design- and fashion-heavy resumes? Drakeford attended Central St. Martins and went on to found Multistorey design consultancy with fellow classmate Harry Woodrow; while Caldbeck was instrumental in turning Camilla Staerk’s line Staerk into an internationally recognized brand — clearly, these ladies have a trained eye for style. In 2007 they partnered with illustrator Marcus James and started Themselves textiles. And just two years later Drakeford and Caldbeck formed DARKROOM.
The concept store — a modern black and white space that comes to life through the use of carefully placed primary-colored pedestals designed by Frank of London — sells hand-selected items such as Staerk, Saskia Diez, and Moooi, alongside its own designs. In the near future, the owners plan to host bi-monthly art and sculpture exhibits.
Until you can stop in to shop, check out DARKROOM’s Web site, which represents a select offering of products available at the store but come February 2010 will be a fully operational e-boutique.