There is one vision for the Portland Fashion Week, to
emphasize eco-responsible fashion, stage independent designers, and
draw national attention to Portland’s unique intersection of Art,
Commerce, and Sustainability.
PFA uses LED lighting,
all-natural beauty products, organic food and wine, and a bamboo runway—a fitting catwalk for models donning green
apparel from the Spring/Summer 2010 collections of A Fortes Design, Mountains of the Moon, Jonano, and Ethos Paris.
a longtime hotbed of creativity for modern art, design, and urban
development, Portland is being unveiled as fashion’s best-kept secret.
On the runway since 2003, Portland Fashion Week is the second-longest
running fashion week on the West Coast. PFW stages the freshest
designers’ collections of the upcoming season through a week-long
series of high-production runway shows at the hippest venues in
downtown Portland, and exposes independent designers to style-savvy
consumers, as well as buyers, and regional & national press.