The Romanticism Shop in Hangzhou, China by SAKO Architects

Architecture & Interiors

Romanticism is a women’s clothing brand with about 500 stores in China. Japanese architects Keiichiro Sako and Takeshi Ishizaka of SAKO Architects, have now designed a few locations for the brand in the city of Hangzhou.

In an interview with, Keiichiro Sako has described the design:

client asked me for a design that no one could copy. There were no
other requests. My design style is that if a client has a requirement,
I try to get a grip on his thinking and bring it further. As there were
no requirements, I questioned the concept of the boutique, the clothes
and the relationship between body and space. In the end I designed an
organic net winding through the space.

Clothes are our second
skin, space a third skin, and my design is positioned in between the
clothes and space. It’s like a piece of furniture that you can hang
clothes on and it changes its shape into partition, counter, chair,
furniture as well as railing."

I love that it's all white and
being inside must feel like your within a nest of some sort. I don't
know if it would make me want to buy more cloths, but I sure would feel
like I'm in another world.

More pictures can be found on Contemporist.





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  1. Meher Thakker

    Aug 21, 2009 at 9:36 pm

    Thats a gorgeous design..worth making it in 3d..thx alot for sharing

  2. Josune

    Aug 24, 2009 at 6:24 am

    I really like it! Great idea! I wish I could travel to China (and a few countries more) to see Architecture like this one :)

  3. Mischa Lee

    Aug 30, 2009 at 6:33 am

    I love it!

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