GE packaging concept

Modern Decor

Brilliant work by Kevin Kwok !  I love how the stacked boxes come together to form a complete image of a bulb.

"The redesign of General Electric CFL light bulbs is aimed to
bring a friendlier shelf presence through the use of basic informative
graphics. An advantage of the redesign is the ability to stack the
packages together to complete the graphical form of a CFL light bulb.
The top and bottom of each package might look familiar, they
graphically resemble what the top and bottom of a CFL light bulb. Also
something to note is each wattage has it's own color identity.
redesign also considered the environment, the new design is packaged
with post consumer cardboard rather than calm shell plastic. This
ensures the use of less natural resources and therefore less impact on
the environment. GE would also allow consumers to put old CFL light
bulbs back in these packages and mail them back to be recycled."

Ah… to be a student again!



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  1. Juxtaposition Design

    Jul 29, 2009 at 11:21 am

    I love this packaging, seems so simple yet so brilliant

  2. Greg

    May 15, 2013 at 12:26 am

    Ah! Good design!
    Yes, simple but brilliant!!

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