So instead of sending them to the proverbial glue factory, Character have concocted a third option. Lead by Aleksi Hautamäki, Character are salvaging retired signage and giving them a new lease on life, one letter at a time.
Not only are the results a feast for the eyes (especially for typophiles like myself!), but the environment benefits from a little less landfill too.
essence of it. The second life cycle creates new value for everybody
involved, the sign maker, the producer, the retailer and the customer.”
What better way to thank these hard working little letters than taking them away from the hustle bustle of the roadside and welcoming them into your quiet, toasty warm house?! And better yet, they come complete with their diligent work ethic – the reinstalled LEDs have a life span of 30,000 hours, which means that
if you leave them on for 8 hours a day, they'll keep working away for at least another 10 years. Everyone wins!
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