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Size Does Matter

Art & Design

The label designs for 12 Inches, by War Design, has left me speechless…

“Imagine being briefed to create striking packaging for a product named
after the height of the bottle it’s packaged in. With only small prints
required, there was a real opportunity to have some fun. The solution
was to design labels that were also 12″ long, printed onto packaging
tape using different colours to identify different variants. The labels
wrap around the bottle creating a powerful and memorable branding
device.”

12inches

They snagged a Distinction in the Package Design Category at the 2008 AGDA.

via

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1 Comment

  1. Logo Design Guru

    Feb 10, 2009 at 2:01 pm

    funny and nice packaging design. looks great!

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