Blue Ice Transforms Cubicle Culture

Architecture & Interiors

New research on the impact of color was recently published in Science magazine. The key findings? Blue inspires creativity; red supports attention to detail. So, imagine my delight when this renovation gem came across my radar screen, literally, out of the blue (actually by way of one forward thinking account exec, Elizabeth Hanske, at the Morris+King Company in NY, but we'll save synchronicity for another story)! Blue Ice Cubicle
The Blue Ice cubicles are the brainchild of Judith R. King, partner and principal at Morris+King. MK is one of the leading communications firms in the public relations/marketing industry. Ms. King collaborated with avant-garde furniture designer David Alhadeff  in the redesign. The objective was to reinvent office life with one-of-a-kind design elements anchored around an innovative resin product fabricated by Panelite.  If you've ever flown JetBlue out of JFK, you might recognize the Panelite. The new blue cubes come fully stocked with dimming lamps from Lighting New York, permitting staffers to create their own atmospheres.

Did Ms. King and Mr. Alhadeff know what they were onto when selecting the brilliant blue hue for the cubes? The vision was for a serene, calming environment conducive to collaboration and clarity of thought. If the research holds, it looks like the Morris+King employees are in for a boost of creativity as well – perfect for developing creative campaign strategies for clients.

And…. ordinary, bland cubes across corporate America are sure to thank them for their groundbreaking use of color!


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