The Little Prince

To celebrate the 60th anniversary of one of the most famous books of the 20th century, Tok&Stok has created a collection based on the story of this dreamer boy. Since last year, a big range of very different types of products have been arriving in the shops: you can find from a pencil case to a cup or a towel as well.

It seems like this is a timeless character, who pleases the children and probably even more their parents. It’s an inspirational story, and we can interprate it in very different ways. So, I think that’s why this line is a big hit and a sales success.