Milan’s Zona Tortona
Tamawa Watch will be displayed at the Zona Tortona
April, if you are a design freak, means Milan’s Salone di Mobile which is the world’s largest furniture and interior design fair. But as big and as important as the fair is, more and more of the hipster crowd forgo the show completely and head to a district of Milan called the Zona Tortona. This district in Milan has become known for housing the hottest young designers for the week of the Salone di Mobile. The young designers have been coming here to display their wares for a few years now. They came here purely out of necessity because of the incredible exhibit costs associated with the Salone di Mobile.ANd the tradition has stuck and transformed into a large series of parties and events.
Benches by Bram Boo of ABC
There are so many designers of note exhibiting that it would be hard to name them all, but just starting at “A” we find Authentic Belgian Creativity or ABC for short. This is a collection of the brightest talents Belgium has to offer, and their work alone would make it worth visiting Zona Tortona. But expect dozens more exhibitors and the already exciting shops of Milan if you plan a visit.