New York City Ballet
Happy New Year everybody. Hope you all rang in the new year with a big (and tipsy) bang !
I thought we'd start the year off with typography & design at it's very best. Paula Scher has redesigned the identity & promotional campaign for the New York City Ballet, and it's no surprise that Scher's design is amazing.
Working with Peter Martins, marketing director Tom Michel and general manager Ken Tabachnick, Scher has created an identity that links the company’s legacy and location to a contemporary and dramatic new aesthetic. Set in the font DIN, the logotype appears stacked and layered, like buildings staggered in the skyline, with a degree of transparency that echoes the visual texture of the cityscape. The palette is composed of black, white and silvery grays, in the way that the buildings of New York can sometimes appear. The starkness of the identity is softened by its transparency and a subtle gradation of color that will include shades of blue blacks, green blacks and red blacks.
“The identity is designed to be powerful and graceful at the same time, like the company,” says Scher. “It looks like the city’s ballet.”
Bravo!
To learn more about the phenomenon that is Paula Scher... click here.
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