Restoration Hardware Launches Brocade Home Brand

By Holly Becker, decor8

Have you heard? There’s a new sister company coming to town from Restoration Hardware. They call themselves Brocade Home, and from the photos, it seems as there’s a growing interest in this trend, modern baroque, eh? Take a peek at their press release below. Their PR group told me that catalogs are due to mail mid September, so visit them online to sign up for yours. No news of brick and mortar stores yet, I assume they’re waiting to see if this catches on or not before jumping in over their head. I’m interested myself, especially in the quality and of course, their prices.

Restoration Hardware Launches Brocade Home Brand

AUGUST 15, 2006 — Restoration Hardware Inc., Corte Madera, Calif., will launch its new brand, Brocade Home, in September with the mailing of a home catalog. Brocade Home was developed by Lisa Versacio who joined Restoration Hardware from Williams-Sonoma, where she helped launch the West Elm brand. Versacio describes the new brand as a fuse between past and present, with rich fabrics and materials. "We are excited about the introduction of Brocade Home, a fashion home brand targeted at the broader value market with a unique and feminine point of view," said Gary Friedman, president, CEO and chairman of the company. Friedman also said the company plans to develop a multichannel retailing platform over the next several years.

You can preview the brand and request a catalog on their website, Brocade Home.

(images from brocade home)